Every small and medium size business owner faces the same dilemma - find the clients that bring in the revenue needed to survive today while finding the clients that help the business grow for the long term. Research and experience indicates that firms think through the nature of their ideal clients, shape their marketing efforts in a way that allows them to do both. Firm that only pursue revenue do not grow nearly as well over the long term.
Discover what makes an ideal client. Translate that understanding into specific marketing actions that helps you earn money today while building the long term prosperity of your business.
I have been involved e-learning since the 1980's, when the IT organizations I led started to add just in time help and learning sub-systems to the software applications we were building for our users.
I have managed more professionals than I can count. Over the years, I have learned a lot about leading and managing talented creative people. Many of my teachers were the skilled individuals who worked for me. I am very thankful for all that they taught me.
I took post graduate courses in organizational psychology later in my career, when I realized that I was not managing technology but PEOPLE who used technology to deliver services to our business customers. I was always more interested in doing than teaching then. So I went back to the work place at the tail end of my doctoral progams (twice), rather than finalizing my dissertations and developing a career in the academic world.
I know (all three forms: know that, know how and know why) about managing, hiring, deploying and developing talented people. My best references are the people who worked for me at one time.
I was an early Internet champion. I have been active on the Internet since the 90's. I have been involved in deploying personal and commercial web sites and programs.
I am passionate about the future of e-learning. I believe that e-learning will have as great an impact on the future of our world as the telephone and the car did in their days.
I am translate what I know - from years of practical experience filtered through the best research and writing about people in the work place - into e-learning courses that will help you be:
The Best Team Player and Manager of Others That You Can Be
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